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How to improve customer collaboration in FMCG
Content
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How to choose the right partner: analyzing the core criteria
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Understanding the customer value drivers
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Contracts negotiation tips
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Understanding the key elements of the joint business planning with the customer
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Building a constructive business review with your customer
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Resolving collaboration conflicts
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Managing the complexity of size inequality
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Reviewing the critical success factors of a winning collaboration in a competitive context
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How to ensure further non competition following contract termination
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